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Strategic Communications Consultancy
  -    -  Strategic Communications Consultancy

Designed to support brands, organizations, and public figures in shaping their narrative & storytelling, strengthening their positioning, and communicating with clarity and impact.

I work with clients on the strategic foundation behind brands, launches, campaigns, repositioning efforts, and public-facing communication to ensure alignment of brand core, messages, tone, and direction with business or platform objectives.

The consultancy bridges brand strategy, storytelling, and communication direction without replacing execution teams or agencies.

This consultancy is designed for:

  • Brands & Organizations
  • Public Figures & Media-Facing Leaders
  • Influencers & Content Creators
  • Founders & Executives

Core Segments of the Work

  1. Personal Brand & Business Activation
  2. Brand & Campaign Development & Strategy
  3. Communication Strategy & Content Direction
  4. Voice, Presence & Strategic Expression Advisory (1:1)
    Confidential, one-on-one advisory service for leaders, public figures, and decision-makers who communicate in high-stakes environments.

What started as an informal conversation turned into a valuable exercise in focus and clarity. Hiba’s structured questions helped me step back from day-to-day operations and reconnect with the bigger picture, especially around purpose, priorities, and what not to pursue. Practical, well-documented, and genuinely useful.

Kamel Taha, Consultant, Founder & Managing Director at “Feryal Mouneh Boutique”

Through a guided and reflective process, Hiba helped me revisit my personal brand with clarity and intention, documenting my story, vision, and persona while allowing space for honest introspection. The experience led to a clearer, more aligned brand direction and a renewed sense of awareness around how I express my work. This process is especially powerful for anyone navigating a period of transition and seeking clarity, alignment, and a more powerful way of telling their story.

Rana Boukheir, Coach, Public Speaker & Advocate for Self-Worth in Arab Women

It has been a very enriching experience to venture into this brand-building journey with you especially on such a personal level. Our long sessions, the homework and deep discussions pushed me into a beautiful internal reflection. Looking back, I realize how meaningful it was to revisit my life journey that has been challenging, rich, beautiful and deeply rewarding.

May El Khalil, Founder & President of “Beirut Marathon Association”