What Works For Hiba
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Brand Collaborations & Partnerships
  -    -  Brand Collaborations & Partnerships

Through What Works For Hiba, I collaborate with brands whose identity, work  & values I genuinely respect and connect with, translating their needs into stories that feel human and relevant.

The focus of these collaborations is on experience-based storytelling and clear communication that connects with people in a way that feels natural, conscious & credible.

I work with a limited number of partners to ensure each collaboration reflects depth, and long-term value for the brand, the audience, and the conversation being created.

Collaboration Formats

  • Brand Partnerships & Sponsored Storytelling
    Integrated, narrative-led content shared primarily on Instagram, with selective use of TikTok when relevant.
  • Co-Created Campaigns & Launches
    Story-driven campaigns, events, or initiatives developed in collaboration with the brand’s team.
  • Speaking & Hosting in Brand Activations
    Panels, talks, or moderated conversations as part of brand-led experiences or launches.
  • Long-Term Brand Ambassadorships
    Selective, ongoing partnerships built on trust, consistency, and shared direction.
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Working with Hiba on our Spinneys Home Collab was a truly positive experience. She brought a great balance of professionalism and creativity to the project, making the process both smooth and enjoyable. Hiba has a clear vision of what works best for her audience while staying perfectly aligned with the brand, and her dedication was evident in every detail. The collaboration delivered strong reach and meaningful engagement with the right target audience, authentically reflecting both Spinneys Home and who Hiba is.

Mohannad Kalo, Senior Marketing, Spinneys Home

It was truly a pleasure working with you and having you run with Lux & Stand For Women! Loved your presence positivity and energy! Keep inspiring everyone around you. Thank you!

Joumana Micaelian, Managing Partner at Pimo Agency

I have known Hiba for over 20 years, and I have watched her develop a strong character built on inner work, and the experience of enduring personal and life challenges. She is truly curious and caring, and a skilled communicator. Hiba’s gift is her ability to connect with people, exuding credibility and trust.

Dany Touma MD. Dermatologic Surgeon, Founder of “The Skin Clinic”

We chose Hiba to collaborate with Rotana because of the integrity of her content and her genuine connection with her community. She represented the values, tone, and authenticity we wanted the brand to stand for, making her not just the right profile, but the right partner. Her content is real, grounded, and genuinely useful, the kind that builds trust. This association mattered to us because it reflected the brand we were and the community we wanted to engage with.

Amal Harb, Former Corporate Vice President Marketing at Rotana Hotels

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